II. OPPORTUNITY SIZE FOR COMMUNITIES.
Around 120 million Pakistanis live in poverty (income less than $2/day) and 90% cannot access affordable, quality healthcare. In a nutshell, around 108 million people are completely devoid of healthcare. 75% of the underprivileged population comprises of women and children belonging to families with a monthly household income barely between 12,000 – 40,000 and above.
According to the Pakistan 2012-13 survey, approximately 64 % population of total population of Pakistan lives in Rural communities; 15 % women employees are unpaid in Pakistan, Less than 5 mortality is 89 deaths/1000 live births, 52% of the total births still happen in homes and >50% urban dwellers live in slums (Total Population in 2014:199 Million).