Bridging The Gap

THE PROBLEM.

doctHERs approaches two different markets and bridges them together. 70% of Pakistani medical school graduates in 2013 were women. Yet, only 30% of them are practicing medicine due to socio-cultural constraints.

Meanwhile, 90% of the population living in poverty cannot access affordable, quality medical healthcare and are vulnerable to particularly high rates of maternal and infant/child mortality/morbidity. doctHERs leapfrogs capital intensive ‘brick-and-mortar’ approaches to healthcare delivery in an enabling ICT environment of 85% tele-density, i.e. the per capital penetration of mobile phones is 85 phones per 100 people in our target population.
Below is a brief discussion of the two target markets:

I. OPPORTUNITY SIZE FOR DOCTORS.

According to the PMDC, out of 150,645 licensed doctors in Pakistan till 25th October 2015, 69670 are women. Yet only 9000 are registered as specialist physicians. (~13% of eligible female doctors).

The percentage of female medical students may be high enough but still they are not able to work and continue their careers post marriage due to socio cultural restraints. The underdeveloped areas of Pakistan cannot offer the doctors a comfortable life. Women are mostly not allowed to move out of  cities because of security concerns. For instance, according to the 2015 UNHCR country operations profile of Pakistan, in KPK, only 246 female doctors are available to cater to the health needs of a population of 22.2 million.

II. OPPORTUNITY SIZE FOR COMMUNITIES.

Around 120 million Pakistanis live in poverty (income less than $2/day) and 90% cannot access affordable, quality healthcare. In a nutshell, around 108 million people are completely devoid of healthcare. 75% of the underprivileged population comprises of women and children belonging to families with a monthly household income barely between 12,000 – 40,000 and above.

According to the Pakistan 2012-13 survey,  approximately 64 % population of total population of Pakistan lives in Rural communities; 15 % women employees are unpaid in Pakistan, Less than 5 mortality is 89 deaths/1000 live births, 52% of the total births still happen in homes and >50% urban dwellers live in slums (Total Population in 2014:199 Million).

THE SOLUTION.

doctHERs is a novel, healthcare platform that connects female doctHERs to millions of underserved patients in real-time while leveraging technology. doctHERs circumvents socio-cultural barriers that restrict women professionals to their homes, while correcting two market failures: access to quality healthcare and workforce inclusion for women. doctHERs links to urban/rural patients with the help of paramedics equipped with mobile and internet enabled technologies/HD video-conferencing. Trained, trusted community-based nurses, health workers (CHWs) and midwives (CMWs) assist remotely located doctHERs in physically evaluating patients at ‘point-of-care’ using diagnostic tools. doctHERs can optionally leverage mobile banking technology to provide a cashless, digital co-payment solution to collect all user service fees.

doctHERsBridging The Gap